Intensions Study in Western Producer

On April 23, 2015, The Western Producer published an article titled, 'Animal Care Standards High: Survey'. Written by Barbara Duckworth, the article was based on findings from a recent Intensions Consulting study of Alberta farm practices and how they impact consumer eating behaviour.

To quote from the article: " The study found different kinds of consumers, ranging from those who whole heartedly eat lots of meat, poultry and dairy products without too much concern about animal welfare to those who eat little of these products for a variety of reasons, including concerns over how the animals were raised. This group makes up three percent of the population and tends to be 15 to 29 years old. However, they are a vocal minority who can influence policy makers and the public.”

For a full copy of the article, please click the link below:

- http://www.producer.com/2015/04/animal-care-standards-high-survey