Intensions Study in Western Producer
Intensions Study in Western Producer
On September 25, 2015, The Western Producer published an article titled, 'Campaign set to ignite Canadian exports.' Written by Barbara Duckworth, the article was based on findings from our recent Intensions Consulting study of beef consumers, producers and processors.
Western Producer: “Potential customers associate Canada with wide open spaces, a clean environment and nice people who follow the rules.”
To quote from the article: "International polling... in Canada, China, Mexico and Japan have found that potential customers associate Canada with wide open spaces, a clean environment and nice people who follow the rules... There may be negative aspects to eating beef, such as worries about fat or the effect of cattle production on the environment, but those appear to be minor concerns among those surveyed, said Nick Black of Intensions, an international marketing research company."
For a full copy of the article, please click the link below:
- http://www.producer.com/2015/09/campaign-set-to-ignite-canadian-exports/