Intensions Consulting | Market Research. Vancouver. Toronto. Canada.

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Intensions Study on The Web

Intensions Study on The web

Over the past month, our recent Intensions Consulting study on the Future of Work has appeared on a number of online news, trade magazine and media platforms, including: Reddit, HRM Canada, HRM Asia, and Human Resources Online. Below are summaries and links to these articles and the public discussions that they generated.


Intensions Study in Human Resources Online

On April 1, 2016, Human Resources Online published an article titled, 'McCann Japan introduces world’s first robot creative director.' Written by Anthony Wang, the article quoted our research when stating that, "one in three employees ARE open to the idea of working with a robot boss, according to a survey of more than 2000 people by Vancouver-based consulting firm Intensions."

For a full copy of the article, please click the link below:

- http://www.humanresourcesonline.net/mccann-japan-introduces-worlds-first-robot-creative-director/


Intensions Study on Reddit

On March 29, 2016, our latest study on the Future of Work became the number two trending topic on the front page of Reddit. To date the article has received over 5900 upvotes, and 1600 comments, leading to huge amount of discussion around the role of automation in business, leadership, politics and society.

To view the discussion on Reddit, please click the link below:

- https://www.reddit.com/r/Futurology/comments/4cfwtq/a_quarter_of_canadian_adults_believe_an_unbiased


Intensions Study in HRM Asia

On April 1, 2016, HRM Asia published an article titled, 'Canadians trust a computer program more than their bosses.' To quote from the article: "Gaining the trust of employees is a must for any boss hoping to run a successful business. But, what if workers trust someone else besides their boss?... According to a study done Intensions, a Vancouver consulting firm, 26% of Canadians 'believe an unbiased computer program would be more trustworthy and ethical than their workplace leaders and managers.' "

For a full copy of the article, please click the link below:

- http://www.hrmasia.com/content/canadians-trust-computer-programme-more-their-bosses


Intensions Study in HRM Canada

On March 30, 2016, HRM Canada published an article titled, 'A quarter of Canadians trust robots over bosses.' Written by Nicola Middlemiss, the article stated that: "The unpleasant revelation comes on the back of a recent study which found that a more than a quarter (26 per cent) of Canadian adults believe an unbiased computer program would be more trustworthy and ethical than their human leaders and managers. The study, conducted by Intensions Consulting, found that 26 per cent of respondents said they’d prefer to be screened and hired, or have their performance assessed, by an unbiased computer program."

For a full copy of the article, please click the link below:

- http://www.hrmonline.ca/hr-news/a-quarter-of-canadians-trust-robots-over-bosses-205057.aspx