Intensions at APG Canada

On June 6th 2019, Intensions Consulting was excited to present at the first APG Canada event in Vancouver. Titled “Finding the Unexpected”, the event was organized by the Account Planning Group, and was designed to help strategic planning professionals understand the market research methodologies and processes used to uncover unexpected insights.

Presenting alongside Richard Band and Majid Khoury, Nick Black from Intensions Consulting shared findings from a 2017 study we conducted on behalf of the Heart & Stroke Foundation and Ogilvy. The study used quantitative market segmentation to uncover the psychographic segments most at risk of cardiovascular illness, and then used qualitative morphological psychology to explore the topics of femininity and care.

Intensions Consulting would like to thank APG Canada for inviting us to participate, and the management team for all their effort in organizing this event.