Intensions Study on The Web

Intensions Study on The web

Over the past month, our recent Intensions Consulting study on the Future of Work has appeared on a number of online news, trade magazine and media platforms, including: Reddit, HRM Canada, HRM Asia, and Human Resources Online. Below are summaries and links to these articles and the public discussions that they generated.

Intensions Study in Human Resources Online

On April 1, 2016, Human Resources Online published an article titled, 'McCann Japan introduces world’s first robot creative director.' Written by Anthony Wang, the article quoted our research when stating that, "one in three employees ARE open to the idea of working with a robot boss, according to a survey of more than 2000 people by Vancouver-based consulting firm Intensions."

For a full copy of the article, please click the link below:

- http://www.humanresourcesonline.net/mccann-japan-introduces-worlds-first-robot-creative-director/

Intensions Study on Reddit

On March 29, 2016, our latest study on the Future of Work became the number two trending topic on the front page of Reddit. To date the article has received over 5900 upvotes, and 1600 comments, leading to huge amount of discussion around the role of automation in business, leadership, politics and society.

Intensions Study in HRM Asia

On April 1, 2016, HRM Asia published an article titled, 'Canadians trust a computer program more than their bosses.' To quote from the article: "Gaining the trust of employees is a must for any boss hoping to run a successful business. But, what if workers trust someone else besides their boss?... According to a study done Intensions, a Vancouver consulting firm, 26% of Canadians 'believe an unbiased computer program would be more trustworthy and ethical than their workplace leaders and managers.' "

For a full copy of the article, please click the link below:

- http://www.hrmasia.com/content/canadians-trust-computer-programme-more-their-bosses

Intensions Study in HRM Canada

On March 30, 2016, HRM Canada published an article titled, 'A quarter of Canadians trust robots over bosses.' Written by Nicola Middlemiss, the article stated that: "The unpleasant revelation comes on the back of a recent study which found that a more than a quarter (26 per cent) of Canadian adults believe an unbiased computer program would be more trustworthy and ethical than their human leaders and managers. The study, conducted by Intensions Consulting, found that 26 per cent of respondents said they’d prefer to be screened and hired, or have their performance assessed, by an unbiased computer program."

For a full copy of the article, please click the link below:

- http://www.hrmonline.ca/hr-news/a-quarter-of-canadians-trust-robots-over-bosses-205057.aspx

Client Quotes
What Our Clients Say

"In my experience, most research studies are not entirely surprising: They often simply serve to validate that which you already know. That was until I started working with Intensions... Their ability to turn what can often be uninspiring quantitative data into something simple, thought provoking and actionable is unparalleled in the industry. There is simply no comparison to other research agencies. Intensions sits at a level well beyond."

MICHELLE LEE, STRATEGIC PLANNING DIRECTOR,

OGILVY

What Our Clients Say

"I’ve had the pleasure of working with Intensions Consulting since early 2016. They came highly recommended and did not disappoint - becoming a natural extension of our team and trusted advisors. We partnered on a number of projects in support our expansion into new countries & markets. Not only did they bring incredible expertise they were able to learn our business, culture and values and apply recommendations that worked for our unique business and culture. We look forward to continuing to work with Intensions as a natural extension of the #SajeTeam."

KATIE DRECHSEL, VICE PRESIDENT,

SAJE WELLNESS

What Our Clients Say

"We've had the pleasure of working with Nick Black and the team at Intensions Consulting through our Movember funded Men's Depression & Suicide Network. As research partners, and external evaluators, they have played a substantive and valuable role in helping us to understand, measure and address public awareness and stigma surrounding men's depression and suicide. I fully endorse and highly recommend the work of Intensions Consulting and look forward to our continuing partnership."

DR. JOHN OLIFFE, PROFESSOR

UNIVERSITY OF BRITISH COLUMBIA

What Our Clients Say

"Research is critical to informing the creation and development of a brand and it takes a researcher who understands the complexity of brand development to set those wheels in motion. Thanks to the highly customized research approach Intensions Consulting produced and orchestrated for the Canada Beef global brand team, we were able to understand our key global markets in China, Japan, Mexico and at home in Canada in a whole new way. Intensions expertly guided us through an impressive array of statistics and provided our team with an interactive, collaborative and thought-provoking experience that will elevate our efforts for years to come."

JAMES BRADBURY, BRAND OFFICER,

CANADA BEEF

What Our Clients Say

"Nick Black and the team at Intensions Consulting have been a trusted source of research and insight for the Canadian Men's Health Foundation. As research partners they have helped us define our strategic direction, refine our health promotion initiatives, and validate the impact of work across Canada. We're very happy to recommend Intensions Consulting and we thank them for helping us ‘Inspire Canadian Men to Live Healthy Lives'."

WAYNE HARTRICK, PRESIDENT

CANADIAN MEN'S HEALTH FOUNDATION

What Our Partners Say

"I've worked with Nick on a number of projects and would work with him again at the drop of a heartbeat. His depth of knowledge and understanding of market research, market psychology and strategy is beyond impressive and his passion for it is contagious... I've seen clients totally blown away with the work he has presented and more so because new thinking like morphological research is (finally) giving us that human reality layer to research; a layer that's been missing for a long time and which ultimately, gives brands a tangible competitive advantage."

DR. JON HAYWOOD, HEAD OF STRATEGY

NOMADS AGENCY

What Our Clients Say

"Working with the Nick and the team at Intensions was such a pleasure! Not only does Intensions bring a wealth of knowledge and experience in market research and psychology, but they also go above and beyond to ensure that you are satisfied. Many research studies have been conducted around the world on consumer preferences and buying behaviour in the agricultural field. However, none of these were quite like the research completed by Intensions for our organization and membership base."

DR. ANGELA GRETER, EXECUTIVE DIRECTOR,

ALBERTA FARM ANIMAL CARE

What Our Partners Say

"Intensions Consulting's qualitative market research approach is capable of distilling invaluable insights, the kind that will inform the development of well-grounded, market-relevant, truly differentiated brands. Nick's ability to extract meaning from fundamental human motivations, perceptions, beliefs and attitudes, allows you to uncover the most viable path for developing a brand."

JAVIER PUIG, DIRECTOR,

PERSONA