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Intensions Study: Five Health Habits of Canadian Men

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Intensions Study: Five Health Habits of Canadian Men

NEW STUDY FINDS THE MAJORITY OF CANADIAN MEN HAVE UNHEALTHY HABITS

A new study conducted by Intensions Consulting and the Canadian Men’s Health Foundation has found that seventy-two percent of men regularly demonstrate two or more unhealthy behaviours, including a poor diet, smoking cigarettes, problem drinking, not exercising or not getting regular sleep.

The study, which was published in the latest edition of the Canadian Urological Association Journal, involved an online survey with 2000 Canadian men between the ages of 19 and 94 years. Through this survey the researchers discovered that:

- 20% of Canadian men were occasional or regular smokers;

- 39% of Canadian men screened positive for alcohol overuse or problem drinking;

- 49% of Canadian men did not get enough weekly exercise (under 150 minutes a week);

- 54% of Canadian men had unhealthy sleep patterns; and

- 62% of Canadian men had unhealthy diets.

Nick Black - Intensions Consulting

“This is the first time that these five behaviours have been studied together, and they provide us with a unique way of classifying the overall health of Canadian men”, said Nick Black, Managing Partner at Intensions Consulting and study co-author. “As researchers, we were surprised and concerned by the number of Canadian men who were reporting multiple unhealthy habits.”

The study findings revealed that only 6% of Canadian men had zero unhealthy habits. In contrast, 22% had one unhealthy habit, 31% had two unhealthy habits, and 41% had three of more unhealthy habits. This finding was particularly concerning, given that each additional unhealthy behaviour is associated with an increased risk of mortality or premature death.

Larry Goldenberg - CMHF

According to Dr. Larry Goldenberg, Professor of Urologic Sciences at UBC and a study co-author, the results give the Canadian Men’s Health Foundation a platform to study healthy behaviour of men over time. “I hope other researchers will use this platform to study different populations around the globe and design targeted interventions to engage men to live healthier lifestyles. After all, 70% of men’s chronic health conditions are caused by lifestyle and, unlike genetics, can be changed to improve your health.”

ABOUT THIS STUDY

This study, conducted by Intensions Consulting and the Canadian Men’s Health Foundation, involved an online survey with a sample of 2000 Canadian males between the ages of 19 and 94. The study was published recently in the Canadian Urological Association Journal. For a copy of the detailed findings, please click: http://dx.doi.org/10.5489/cuaj.5454

ABOUT INTENSIONS CONSULTING

Intensions Consulting Inc., is a Vancouver based market research consultancy. Our purpose is to find hidden insights and market opportunities for our clients. We do this through a combination of research, psychology and strategy - using statistics and emotion to explain human behaviour. Intensions conduct studies across North America, Europe and the Asia-Pacific.

web: http://www.intensions.co

ABOUT CANADIAN MEN’S HEALTH FOUNDATION

Canadian Men’s Health Foundation is a national, not for profit organization established in 2014 by its visionary Dr. Larry Goldenberg and founding President Wayne Hartrick. The mission of Canadian Men’s Health Foundation is to inspire Canadian men to live healthier lives.

web: https://menshealthfoundation.ca

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"In my experience, most research studies are not entirely surprising: They often simply serve to validate that which you already know. That was until I started working with Intensions... Their ability to turn what can often be uninspiring quantitative data into something simple, thought provoking and actionable is unparalleled in the industry. There is simply no comparison to other research agencies. Intensions sits at a level well beyond."

MICHELLE LEE, STRATEGIC PLANNING DIRECTOR,

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KATIE DRECHSEL, VICE PRESIDENT,

SAJE WELLNESS

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"We've had the pleasure of working with Nick Black and the team at Intensions Consulting through our Movember funded Men's Depression & Suicide Network. As research partners, and external evaluators, they have played a substantive and valuable role in helping us to understand, measure and address public awareness and stigma surrounding men's depression and suicide. I fully endorse and highly recommend the work of Intensions Consulting and look forward to our continuing partnership."

DR. JOHN OLIFFE, PROFESSOR

UNIVERSITY OF BRITISH COLUMBIA

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"Research is critical to informing the creation and development of a brand and it takes a researcher who understands the complexity of brand development to set those wheels in motion. Thanks to the highly customized research approach Intensions Consulting produced and orchestrated for the Canada Beef global brand team, we were able to understand our key global markets in China, Japan, Mexico and at home in Canada in a whole new way. Intensions expertly guided us through an impressive array of statistics and provided our team with an interactive, collaborative and thought-provoking experience that will elevate our efforts for years to come."

JAMES BRADBURY, BRAND OFFICER,

CANADA BEEF

What Our Clients Say

"Nick Black and the team at Intensions Consulting have been a trusted source of research and insight for the Canadian Men's Health Foundation. As research partners they have helped us define our strategic direction, refine our health promotion initiatives, and validate the impact of work across Canada. We're very happy to recommend Intensions Consulting and we thank them for helping us ‘Inspire Canadian Men to Live Healthy Lives'."

WAYNE HARTRICK, PRESIDENT

CANADIAN MEN'S HEALTH FOUNDATION

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"I've worked with Nick on a number of projects and would work with him again at the drop of a heartbeat. His depth of knowledge and understanding of market research, market psychology and strategy is beyond impressive and his passion for it is contagious... I've seen clients totally blown away with the work he has presented and more so because new thinking like morphological research is (finally) giving us that human reality layer to research; a layer that's been missing for a long time and which ultimately, gives brands a tangible competitive advantage."

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NOMADS AGENCY

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"Working with the Nick and the team at Intensions was such a pleasure! Not only does Intensions bring a wealth of knowledge and experience in market research and psychology, but they also go above and beyond to ensure that you are satisfied. Many research studies have been conducted around the world on consumer preferences and buying behaviour in the agricultural field. However, none of these were quite like the research completed by Intensions for our organization and membership base."

DR. ANGELA GRETER, EXECUTIVE DIRECTOR,

ALBERTA FARM ANIMAL CARE

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"Intensions Consulting's qualitative market research approach is capable of distilling invaluable insights, the kind that will inform the development of well-grounded, market-relevant, truly differentiated brands. Nick's ability to extract meaning from fundamental human motivations, perceptions, beliefs and attitudes, allows you to uncover the most viable path for developing a brand."

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