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Intensions Study in TVA Nouvelles

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Intensions Study in TVA Nouvelles

On December 26, 2018, TVA Nouvelles published an article titled, ‘Les milléniaux accordent plus d’importance à leur bien-être qu’à leur masculinité’. The article was based on the findings from our recent Intensions Consulting and UBC study on The New Values of Millennial Men.

TVA Nouvelles: “Selon les chercheurs, les jeunes Canadiens ont une image de l’identité masculine différente de celle des générations précédentes.” Image: TVA Nouvelles

TVA Nouvelles: “Selon les chercheurs, les jeunes Canadiens ont une image de l’identité masculine différente de celle des générations précédentes.” Image: TVA Nouvelles

To quote from the article: “Selon les chercheurs, les jeunes Canadiens ont une image de l’identité masculine différente de celle des générations précédentes. Les résultats semblent déconstruire le mythe traditionnel de l’homme qui doit être fort, viril, compétitif et qui néglige sa santé. Pour leur recherche, l’équipe de l’Université de Colombie-Britannique et de la firme Intensions Consulting ont interrogé 630 hommes, âgés de 15 à 29 ans, sur leur perception de la masculinité.”

For a full copy of the article, please click the link below:

- https://www.tvanouvelles.ca/2018/12/26/les-milleniaux-accordent-plus-dimportance-a-leur-bien-etre-qua-leur-masculinite

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"In my experience, most research studies are not entirely surprising: They often simply serve to validate that which you already know. That was until I started working with Intensions... Their ability to turn what can often be uninspiring quantitative data into something simple, thought provoking and actionable is unparalleled in the industry. There is simply no comparison to other research agencies. Intensions sits at a level well beyond."

MICHELLE LEE, STRATEGIC PLANNING DIRECTOR,

OGILVY

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KATIE DRECHSEL, VICE PRESIDENT,

SAJE WELLNESS

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"We've had the pleasure of working with Nick Black and the team at Intensions Consulting through our Movember funded Men's Depression & Suicide Network. As research partners, and external evaluators, they have played a substantive and valuable role in helping us to understand, measure and address public awareness and stigma surrounding men's depression and suicide. I fully endorse and highly recommend the work of Intensions Consulting and look forward to our continuing partnership."

DR. JOHN OLIFFE, PROFESSOR

UNIVERSITY OF BRITISH COLUMBIA

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"Research is critical to informing the creation and development of a brand and it takes a researcher who understands the complexity of brand development to set those wheels in motion. Thanks to the highly customized research approach Intensions Consulting produced and orchestrated for the Canada Beef global brand team, we were able to understand our key global markets in China, Japan, Mexico and at home in Canada in a whole new way. Intensions expertly guided us through an impressive array of statistics and provided our team with an interactive, collaborative and thought-provoking experience that will elevate our efforts for years to come."

JAMES BRADBURY, BRAND OFFICER,

CANADA BEEF

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"Nick Black and the team at Intensions Consulting have been a trusted source of research and insight for the Canadian Men's Health Foundation. As research partners they have helped us define our strategic direction, refine our health promotion initiatives, and validate the impact of work across Canada. We're very happy to recommend Intensions Consulting and we thank them for helping us ‘Inspire Canadian Men to Live Healthy Lives'."

WAYNE HARTRICK, PRESIDENT

CANADIAN MEN'S HEALTH FOUNDATION

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NOMADS AGENCY

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ALBERTA FARM ANIMAL CARE

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