Intensions Study on Earth.com
Intensions Study on Earth.com
On April 27, 2018, Earth.com published an article titled, ‘Millennial men are different and value health and selflessness.’ Written by Kay Vandette, the article was based on the findings from our recent Intensions Consulting on The New Values of Millennial Men.
Earth.com: “The researchers say the results could help develop more effective healthcare program for men.” Image: Earth.com
To quote from the article: “A new study out of Canada found that millennial men value selflessness, health, and openness, which is contrary to the popular stereotype of the hedonistic, selfish, and hyper-competitive male caricature we often see painted by society. Conducted by researchers from the University of British Columbia and Intensions Consulting, the results were published in the journal Psychology of Men & Masculinity and show that self-care and altruism were valued highly by millennial men.”