Intensions Study in the Journal of Medical Internet Research
A new study from Intensions Consulting and the University of British Columbia has found that men who regularly used DontChangeMuch.ca made significantly more health changes than men who did not.
The study, published in the Journal of Medical Internet Research, compared differences in behaviour among 863 men who accessed DontChangeMuch.ca and a benchmark sample of 2,000 Canadian men who had not. They found 75 per cent of regular users of the site reported improving their eating habits, and 70 per cent said they were engaging in more sports or exercise.
“Men are more likely to die from clogged arteries and heart disease and live an average of nine years of their lives in extremely poor health,” says study lead author John Oliffe, a Professor at UBC. “Free e-health resources can help men access information and resources that they may otherwise be unable to, and the positive changes in their health can ripple out to benefit their families and society.”
In addition, 58 per cent said they recently made an effort to sit less and walk more, and almost half (46 per cent) lost weight. Forty-five per cent said they had cut back on alcohol consumption.
“e-health sites like DontChangeMuch.ca are particularly relevant for men during the COVID-19 lockdown, and potentially into the future as an alternative to physical facilities. They can choose and freely use content that is relevant and timely for them, any time they want,” said study co-author Nick Black, Managing Partner at Intensions Consulting.
DontChangeMuch.ca was launched in 2014 by the Canadian Men’s Health Foundation (CMHF) to start a men’s health movement by engaging them in large numbers online. It provides exercise tips, health advice and other resources.