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Intensions Study in the Toronto Sun

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Intensions Study in the Toronto Sun

On June 20, 2020, the Toronto Sun published an article titled, ‘COVID-19 pandemic puts a silver lining on Father's Day this year.’ Written by Rita Demontis, the story was based on the findings from our recent Intensions Consulting and Canadian Men’s Health Foundation study exploring the impact of COVID-19 on Canadian fathers.

Toronto Sun: “It’s Father’s Day, a brave new day in a brave new world we are all currently living in.” Image: Toronto Sun

Toronto Sun: “It’s Father’s Day, a brave new day in a brave new world we are all currently living in.” Image: Toronto Sun

To quote from the article: “The first study, conducted last month on behalf of CMHF showed there’s a silver lining in the current health crisis: 40% of those interviewed felt the lockdown has had a positive impact on their roles as fathers while many others felt their roles had changed – for the better. The recent research has also shown that, thanks to the pandemic, Canadian fathers are closer to their kids. Perhaps it’s that whole working from home element, but the study reveals half of Canadian men interviewed say the experience has made them decide they want to continue building stronger relationships with their children.”

For a full copy of the article, please click the link below:

- https://torontosun.com/life/relationships/0621-lifenational

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MICHELLE LEE, STRATEGIC PLANNING DIRECTOR,

OGILVY

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KATIE DRECHSEL, VICE PRESIDENT,

SAJE WELLNESS

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"We've had the pleasure of working with Nick Black and the team at Intensions Consulting through our Movember funded Men's Depression & Suicide Network. As research partners, and external evaluators, they have played a substantive and valuable role in helping us to understand, measure and address public awareness and stigma surrounding men's depression and suicide. I fully endorse and highly recommend the work of Intensions Consulting and look forward to our continuing partnership."

DR. JOHN OLIFFE, PROFESSOR

UNIVERSITY OF BRITISH COLUMBIA

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"Research is critical to informing the creation and development of a brand and it takes a researcher who understands the complexity of brand development to set those wheels in motion. Thanks to the highly customized research approach Intensions Consulting produced and orchestrated for the Canada Beef global brand team, we were able to understand our key global markets in China, Japan, Mexico and at home in Canada in a whole new way. Intensions expertly guided us through an impressive array of statistics and provided our team with an interactive, collaborative and thought-provoking experience that will elevate our efforts for years to come."

JAMES BRADBURY, BRAND OFFICER,

CANADA BEEF

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"Nick Black and the team at Intensions Consulting have been a trusted source of research and insight for the Canadian Men's Health Foundation. As research partners they have helped us define our strategic direction, refine our health promotion initiatives, and validate the impact of work across Canada. We're very happy to recommend Intensions Consulting and we thank them for helping us ‘Inspire Canadian Men to Live Healthy Lives'."

WAYNE HARTRICK, PRESIDENT

CANADIAN MEN'S HEALTH FOUNDATION

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DR. JON HAYWOOD, HEAD OF STRATEGY

NOMADS AGENCY

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DR. ANGELA GRETER, EXECUTIVE DIRECTOR,

ALBERTA FARM ANIMAL CARE

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JAVIER PUIG, DIRECTOR,

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