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Intensions Study in The Globe & Mail

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INTENSIONS STUDY IN THE GLOBE & MAIL

On June 18, 2021, The Globe & Mail published an article titled, ‘It took a pandemic to change fatherhood – and for these dads, there’s no going back to normal.’ Written by Dave McGinn, the story included findings from our recent Intensions Consulting and Canadian Men’s Health Foundation study exploring the impact of COVID-19 on Canadian fathers.

The Globe & Mail: “By forcing so many dads to work from home, the pandemic has brought about arguably the biggest social change for families since the Industrial Revolution.” Image: The Globe & Mail

The Globe & Mail: “By forcing so many dads to work from home, the pandemic has brought about arguably the biggest social change for families since the Industrial Revolution.” Image: The Globe & Mail

To quote from the article: “A survey of more than 1,000 fathers conducted last year by the Canadian Men’s Health Foundation found 60 per cent of them said they felt closer to their children as a result of public-health directives to stay at home. About half of them said they planned to be a more engaged father going forward… The effects have been striking. Fathers are spending more time with their children and contributing more around the house (though still nowhere near as much as women). It’s an encouraging start, experts say, but to build on those gains we need to move beyond the stereotype of the hopeless father and establish social policies that encourage fathers to do more at home.”

For a full copy of the article, and our study, please click the links below:

- https://www.theglobeandmail.com/canada/article-it-took-a-pandemic-to-change-fatherhood-and-for-these-dads-theres-no/

- https://www.intensions.co/news/2020/intensions-study-fatherhood-covid-19

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"In my experience, most research studies are not entirely surprising: They often simply serve to validate that which you already know. That was until I started working with Intensions... Their ability to turn what can often be uninspiring quantitative data into something simple, thought provoking and actionable is unparalleled in the industry. There is simply no comparison to other research agencies. Intensions sits at a level well beyond."

MICHELLE LEE, STRATEGIC PLANNING DIRECTOR,

OGILVY

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KATIE DRECHSEL, VICE PRESIDENT,

SAJE WELLNESS

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"We've had the pleasure of working with Nick Black and the team at Intensions Consulting through our Movember funded Men's Depression & Suicide Network. As research partners, and external evaluators, they have played a substantive and valuable role in helping us to understand, measure and address public awareness and stigma surrounding men's depression and suicide. I fully endorse and highly recommend the work of Intensions Consulting and look forward to our continuing partnership."

DR. JOHN OLIFFE, PROFESSOR

UNIVERSITY OF BRITISH COLUMBIA

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JAMES BRADBURY, BRAND OFFICER,

CANADA BEEF

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"Nick Black and the team at Intensions Consulting have been a trusted source of research and insight for the Canadian Men's Health Foundation. As research partners they have helped us define our strategic direction, refine our health promotion initiatives, and validate the impact of work across Canada. We're very happy to recommend Intensions Consulting and we thank them for helping us ‘Inspire Canadian Men to Live Healthy Lives'."

WAYNE HARTRICK, PRESIDENT

CANADIAN MEN'S HEALTH FOUNDATION

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DR. JON HAYWOOD, HEAD OF STRATEGY

NOMADS AGENCY

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DR. ANGELA GRETER, EXECUTIVE DIRECTOR,

ALBERTA FARM ANIMAL CARE

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