On April 26, 2018, The Mirror published an article titled, ‘Male Millennials value EMOTIONS over physical strength, study reveals’. Written by Shivali Best, the article was based on the findings from our recent Intensions Consulting and UBC study on The New Values of Millennial Men.
A new study from Intensions Consulting has found that contrary to popular stereotypes, young men today are likely to be selfless, socially engaged and health-conscious. The study was published in the journal Psychology of Men & Masculinity.
A new study by Intensions Consulting and the University of British Columbia was recently published in the Journal of Mental Health, under the title, 'Men's depression and suicide literacy: a nationally representative Canadian survey.' The study, which surveyed 901 English-speaking Canadian adults, confirmed a number of gaps in men's depression literacy, with over a third of Canadian adults (38%) incorrectly believing that having several distinct personalities may be a sign of men’s depression, and almost a quarter of Canadian adults (24%) incorrectly believing that men with depression often speak in a rambling and disjointed way.
This week, the Men's Depression and Suicide Network released a small portion of an Intensions Consulting study exploring the levels of public awareness and stigma surrounding men's depression and suicide in Canada.
The national survey found that almost one quarter of Canadian men have considered or attempted suicide, and almost half of them have a close male family member or friend diagnosed or treated for depression.
"In my experience, most research studies are not entirely surprising: They often simply serve to validate that which you already know. That was until I started working with Intensions... Their ability to turn what can often be uninspiring quantitative data into something simple, thought provoking and actionable is unparalleled in the industry. There is simply no comparison to other research agencies. Intensions sits at a level well beyond."
MICHELLE LEE, STRATEGIC PLANNING DIRECTOR,
OGILVY
"I’ve had the pleasure of working with Intensions Consulting since early 2016. They came highly recommended and did not disappoint - becoming a natural extension of our team and trusted advisors. We partnered on a number of projects in support our expansion into new countries & markets. Not only did they bring incredible expertise they were able to learn our business, culture and values and apply recommendations that worked for our unique business and culture. We look forward to continuing to work with Intensions as a natural extension of the #SajeTeam."
KATIE DRECHSEL, VICE PRESIDENT,
SAJE WELLNESS
"We've had the pleasure of working with Nick Black and the team at Intensions Consulting through our Movember funded Men's Depression & Suicide Network. As research partners, and external evaluators, they have played a substantive and valuable role in helping us to understand, measure and address public awareness and stigma surrounding men's depression and suicide. I fully endorse and highly recommend the work of Intensions Consulting and look forward to our continuing partnership."
DR. JOHN OLIFFE, PROFESSOR
UNIVERSITY OF BRITISH COLUMBIA
"Research is critical to informing the creation and development of a brand and it takes a researcher who understands the complexity of brand development to set those wheels in motion. Thanks to the highly customized research approach Intensions Consulting produced and orchestrated for the Canada Beef global brand team, we were able to understand our key global markets in China, Japan, Mexico and at home in Canada in a whole new way. Intensions expertly guided us through an impressive array of statistics and provided our team with an interactive, collaborative and thought-provoking experience that will elevate our efforts for years to come."
JAMES BRADBURY, BRAND OFFICER,
CANADA BEEF
"Nick Black and the team at Intensions Consulting have been a trusted source of research and insight for the Canadian Men's Health Foundation. As research partners they have helped us define our strategic direction, refine our health promotion initiatives, and validate the impact of work across Canada. We're very happy to recommend Intensions Consulting and we thank them for helping us ‘Inspire Canadian Men to Live Healthy Lives'."
WAYNE HARTRICK, PRESIDENT
CANADIAN MEN'S HEALTH FOUNDATION
"I've worked with Nick on a number of projects and would work with him again at the drop of a heartbeat. His depth of knowledge and understanding of market research, market psychology and strategy is beyond impressive and his passion for it is contagious... I've seen clients totally blown away with the work he has presented and more so because new thinking like morphological research is (finally) giving us that human reality layer to research; a layer that's been missing for a long time and which ultimately, gives brands a tangible competitive advantage."
DR. JON HAYWOOD, HEAD OF STRATEGY
NOMADS AGENCY
"Working with the Nick and the team at Intensions was such a pleasure! Not only does Intensions bring a wealth of knowledge and experience in market research and psychology, but they also go above and beyond to ensure that you are satisfied. Many research studies have been conducted around the world on consumer preferences and buying behaviour in the agricultural field. However, none of these were quite like the research completed by Intensions for our organization and membership base."
DR. ANGELA GRETER, EXECUTIVE DIRECTOR,
ALBERTA FARM ANIMAL CARE
"Intensions Consulting's qualitative market research approach is capable of distilling invaluable insights, the kind that will inform the development of well-grounded, market-relevant, truly differentiated brands. Nick's ability to extract meaning from fundamental human motivations, perceptions, beliefs and attitudes, allows you to uncover the most viable path for developing a brand."
JAVIER PUIG, DIRECTOR,
PERSONA
