At Intensions Consulting, we use research & psychology to find hidden market opportunities

 

Market Research

Opportunities start with facts. That's why we use quantitative research and advanced statistics to understand market trends and consumer behaviour.

Market Psychology

Opportunities include feelings. That's why we use qualitative research and morphological psychology to uncover market motivations and emotions.

Market Segments

Opportunities need segmentation. That’s why we use factor analysis and cluster analysis to identify psychographic and behavioural target groups.

Market Evaluation

Opportunities need evaluation. That's why we use quantitative tracking and external evaluation to measure market results and marketing effectiveness.

We’ve conducted research for clients around the world

OUR RESEARCH HAS been featured in many leading publications

Featured
Intensions Study: Canadian Men's Mental Health
Intensions Study: Canadian Men's Mental Health

A new study from Intensions Consulting and the Canadian Men’s Health Foundation (CMHF) has found that certain sub-populations of Canadian men are at a significantly higher risk for depression and anxiety.

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Intensions Study in The Globe & Mail
Intensions Study in The Globe & Mail

The Globe & Mail recently published an article titled, ‘It took a pandemic to change fatherhood – and for these dads, there’s no going back to normal.’ The story included findings from our recent study exploring the impact of COVID-19 on Canadian fathers.

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Intensions Study on CTV News Calgary
Intensions Study on CTV News Calgary

CTV Calgary recently aired a segment titled, ‘Bringing fathers closer to their kids.’ The story was based on findings from our study exploring the impact of COVID-19 on Canadian fathers.

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Intensions Study on CTV News Toronto
Intensions Study on CTV News Toronto

CTV News Toronto recently aired a segment titled, ‘Survey finds fathers bonding more with kids amid COVID-19 restrictions.’ The segment was based on findings from our study exploring the impact of COVID-19 on Canadian fathers.

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Intensions Study in the Journal of Medical Internet Research
Intensions Study in the Journal of Medical Internet Research

A new study from Intensions Consulting and the University of British Columbia has found that men who regularly used DontChangeMuch.ca made significantly more health changes than men who did not.

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Intensions Study in the Journal of Mental Health
Intensions Study in the Journal of Mental Health

The Journal of Mental Health recently published a peer-reviewed study titled, ’Health-related masculine values, depression and suicide risk in men.’ Intensions Consulting contributed to this study exploring the relationship between mental health and values.

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Intensions Study in Forbes
Intensions Study in Forbes

Forbes recently published an article titled, 'Technology Is Making Our Youth Stressed, Lonely, Narcissistic And Digitally Obese’. The article was based on findings from our study exploring The Future of Life in America.

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Intensions Study in the Daily Mail
Intensions Study in the Daily Mail

The Daily Mail recently published an article titled, 'Millennial men value good health and altriusm over ‘masculine’ traits.’ The article was based on findings from our study exploring The Values of Millennial Men.

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Intensions Study in The Star
Intensions Study in The Star

The Star recently published an article titled, 'Nine in 10 young men say ‘selflessness’ is a masculine trait.' The article was based on findings from our study exploring The Values of Millennial Men.

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Intensions Study: The New Values of Millennial Men
Intensions Study: The New Values of Millennial Men

A new study from Intensions Consulting has found that contrary to popular stereotypes, young men today are likely to be selfless, socially engaged and health-conscious. The study was published in the journal Psychology of Men & Masculinity.

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Intensions Study on the CBC
Intensions Study on the CBC

The CBC recently published and article titled, 'Un tiers des hommes canadiens manquent de sommeil, selon une étude.' The article was based on findings from our study exploring Men’s Sleep Behaviour.

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Intensions Study on the BBC
Intensions Study on the BBC

The BBC recently published an article titled, 'Truth be told, we're more honest with robots.' The article was based on findings from our study exploring The Future of Work across Canada.

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Client Quotes
What Our Clients Say

"In my experience, most research studies are not entirely surprising: They often simply serve to validate that which you already know. That was until I started working with Intensions... Their ability to turn what can often be uninspiring quantitative data into something simple, thought provoking and actionable is unparalleled in the industry. There is simply no comparison to other research agencies. Intensions sits at a level well beyond."

MICHELLE LEE, STRATEGIC PLANNING DIRECTOR,

OGILVY

What Our Clients Say

"I’ve had the pleasure of working with Intensions Consulting since early 2016. They came highly recommended and did not disappoint - becoming a natural extension of our team and trusted advisors. We partnered on a number of projects in support our expansion into new countries & markets. Not only did they bring incredible expertise they were able to learn our business, culture and values and apply recommendations that worked for our unique business and culture. We look forward to continuing to work with Intensions as a natural extension of the #SajeTeam."

KATIE DRECHSEL, VICE PRESIDENT,

SAJE WELLNESS

What Our Clients Say

"We've had the pleasure of working with Nick Black and the team at Intensions Consulting through our Movember funded Men's Depression & Suicide Network. As research partners, and external evaluators, they have played a substantive and valuable role in helping us to understand, measure and address public awareness and stigma surrounding men's depression and suicide. I fully endorse and highly recommend the work of Intensions Consulting and look forward to our continuing partnership."

DR. JOHN OLIFFE, PROFESSOR

UNIVERSITY OF BRITISH COLUMBIA

What Our Clients Say

"Research is critical to informing the creation and development of a brand and it takes a researcher who understands the complexity of brand development to set those wheels in motion. Thanks to the highly customized research approach Intensions Consulting produced and orchestrated for the Canada Beef global brand team, we were able to understand our key global markets in China, Japan, Mexico and at home in Canada in a whole new way. Intensions expertly guided us through an impressive array of statistics and provided our team with an interactive, collaborative and thought-provoking experience that will elevate our efforts for years to come."

JAMES BRADBURY, BRAND OFFICER,

CANADA BEEF

What Our Clients Say

"Nick Black and the team at Intensions Consulting have been a trusted source of research and insight for the Canadian Men's Health Foundation. As research partners they have helped us define our strategic direction, refine our health promotion initiatives, and validate the impact of work across Canada. We're very happy to recommend Intensions Consulting and we thank them for helping us ‘Inspire Canadian Men to Live Healthy Lives'."

WAYNE HARTRICK, PRESIDENT

CANADIAN MEN'S HEALTH FOUNDATION

What Our Partners Say

"I've worked with Nick on a number of projects and would work with him again at the drop of a heartbeat. His depth of knowledge and understanding of market research, market psychology and strategy is beyond impressive and his passion for it is contagious... I've seen clients totally blown away with the work he has presented and more so because new thinking like morphological research is (finally) giving us that human reality layer to research; a layer that's been missing for a long time and which ultimately, gives brands a tangible competitive advantage."

DR. JON HAYWOOD, HEAD OF STRATEGY

NOMADS AGENCY

What Our Clients Say

"Working with the Nick and the team at Intensions was such a pleasure! Not only does Intensions bring a wealth of knowledge and experience in market research and psychology, but they also go above and beyond to ensure that you are satisfied. Many research studies have been conducted around the world on consumer preferences and buying behaviour in the agricultural field. However, none of these were quite like the research completed by Intensions for our organization and membership base."

DR. ANGELA GRETER, EXECUTIVE DIRECTOR,

ALBERTA FARM ANIMAL CARE

What Our Partners Say

"Intensions Consulting's qualitative market research approach is capable of distilling invaluable insights, the kind that will inform the development of well-grounded, market-relevant, truly differentiated brands. Nick's ability to extract meaning from fundamental human motivations, perceptions, beliefs and attitudes, allows you to uncover the most viable path for developing a brand."

JAVIER PUIG, DIRECTOR,

PERSONA